Services

Whatever level of support you need when it comes to handling your social media – whether you’re a busy professional, or run a growing businesses, shop or restaurant – we can help.

Services

Social Media Training

Sometimes you just want help and guidance when getting starting with something new, and mastering social media is no exception.

Getting the right kind of training is the smart way to start. Between managing privacy settings, juggling applications, using features and functions the right way, and inter-connecting all your social profiles, it helps to have someone map out the best steps to take.
Our training will show you:
  • Social media best practices
  • Tips and tricks for optimization
  • How to organize your time and activities efficiently
  • How to avoid common and embarrassing mistakes
  • Where to find excellent content

Inside Social Media offers hands-on training, workshops and coaching for individual business owners, as well as to small groups, office staff, or departments. We’ll work closely with you to offer curriculum and materials that address the different levels of knowledge, proficiency and comfort using social media platforms.

Social Media Planning

If you’re comfortable managing your own social media marketing, but want additional guidance and direction on content strategy, designing and executing specific campaigns using tools like Twitter, Facebook advertising, YouTube videos, etc., then bringing a business-minded AND social media-savvy resource to the table may help.

We combine our knowledge and experience in lead-generation, email campaigns, sales conversion, online marketing, blogging, and SEO to expand and enhance the direction you want your marketing to go.

It starts with a conversation to explore and brainstorm different ideas, tactics, available tools and creative content that supports your goals. We’ll then codify the plan, set up milestones, layout the necessary resources, estimate costs and timing, and deliver a social media marketing blueprint that you can follow.

Consultations are available as one-time strategy sessions, or a monthly planning service that keeps you on track.

The initial 1-hour conversation is complimentary. Visit our Contact page to get the ball rolling.

Implementation

At it’s basic level, social media is all about establishing new relationships, building connections, nurturing leads, fostering loyalty among your existing customers, and strengthening the relationship you have with vendors, colleagues, referral partners, potential employees and affiliates.

Communicating through social networks on behalf of your company is too important to leave in the hands of an inexperienced intern or an already over-loaded office manager. You need someone who will partner with you to:

  • Set and achieve social media goals
  • Communicate with “authenticity of voice”
  • Practice tact, discretion and graciousness
  • Be a cheerleader for your brand
  • Engage spontaneously, warmly, and professionally with your customers
  • Provide feedback and help analyze trends
  • Think creatively about content and how it supports your business goals

Management activities include:

Facebook Suite

  • Page set-up, including graphic design for all elements
  • Integration of appropriate apps
  • Content development*
  • Contest and promotion management
  • Email capture strategy
  • Daily posts and community management
  • Audience growth and engagement
  • Reporting, analysis and recommendations
  • Facebook ad management

LinkedIn Suite

  • Profile set-up, enhancement and optimization
  • Professional copy-editing of your Summary / Bio
  • Integrate appropriate apps and additional online profiles
  • Content development*
  • Daily posting
  • Manage connections requests, direct messages and spam
  • Reporting, analysis and recommendations
  • Group management, Q&A participation as appropriate

Twitter Suite

  • Custom Twitter background
  • Content development*
  • Daily posts and community management
  • Audience growth and engagement
  • Quality Follows / Un-Follow
  • List set-up and management
  • Re-Tweet, Direct Message, Reply appropriately

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We know clients have different needs and require different levels of management depending on their business, their audience and their product or service.  It may or may not be appropriate for your business to participate on certain social media networks. We’ll help determine what’s the best fit and act appropriately on your behalf.

Programs start at $299/mo

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Custom programs and add-on services available:

  • Audit and Assessment of Online Presence
  • Single or Multiple Profile Set-Up & Optimization
  • Content Development and Editorial Calendar
  • Blog Management

Get started with a phone call, 510-402-6499. Or send an email to hello@InsideSocialMedia.net